Ai Tenitas Review
“SALUTE TO TATTOO LEGENDS”
Hi, I’m Alex Van Dutch and today I would like to share a conversation with Captain M, the CEO & Founder of Ai Tenitas. A new tattoo supply brand which recently decided to become an official World Tattoo Events sponsor.
Hello Captain M, for the readers who may not be familiar with you, how would you introduce yourself?
Hello, I am Captain M, the founder and CEO of the tattoo machine brand Ai Tenitas, a newly built up brand also known as AT. I have been working in this industry for over 10 years, mostly OEM for other brands. I spent the past decades in America and Russia, getting to know more and more tattoo artists on a more personal level. Over the years, I saw many outdated things; for example many tattoo artists manage their clients in very traditional ways, like excel sheets and even handwritten notebooks…..! Which wastes quite a lot of time. I’ve also observed how the foot pedal was always moving to somewhere else and wasted time to reach, when the artists need it.
I am a big fan of all kinds of high-tech products like DJI drones and smartwatch, headphones, AIOT systems etc., all devices that can be connected through Bluetooth and controlled by an APP on a smartphone. It then came up to me: why can’t we have the same thing on the tattoo machine? How can we help our tattoo artists work more efficiently?
With this idea and the experience in this industry, I came back to China and build the new brand Ai Tenitas, striving to bring more intelligence to this industry.
What is the main philosophy of Ai-Tenitas?
Our slogan is “Salute to tattoo legends”. Our logo, inspired by the Mobius Ring. The brand name “Ai Tenitas” is an alteration from the Latin word “AETERNITAS”, meaning “Eternity”.
Legends is eternity!
We aim to bring more intelligence and interesting elements to the tattoo machine industry meanwhile keep the traditional user-habits for senior tattoo artists. We have the DIY ambient light both on tattoo machines and foot switch. The tilted and full color HD screen, the CRM system integrated in the APP and the Germany Customized Faulhaber Motor, all mentioned above can help our tattoo artists enjoy and focus more on their tattooing. What’s more, we have very strict internal quality control standard before launching.
How does the the current company structure of Ai-Tenitas looks like?
Our team is the soul of the Ai-Tenitas. I am thankful for all the efforts from my team, especially the 30 people at the R&D engineering team. Cooperated closely with international leading product design team, we have much more fancy elements on our product line compared to other consolidated players.
We are headquartered in Shenzhen, the city next to Hong Kong where we also have another office by the way. We have the advantage of high-tech resources. After collecting and analyzing all the feedback from tattoo artists, we can make more market-oriented products.
What’s your competitive advantage in a market that has already so many well established players?
Believe it or not, we have to say all the products on display are all made by heart. Our strength is design and production. With a deep understanding of tattoo artists, all the functions are designed on the habits of them. Prophet series got the 35 degree tilted indicator and Bounty Hunter got the Full color HD indicator. Both of them got efficiency on packing, lining and shading. Our APP with CRM system enables tattooing reservation, tattoo work review, tattoo time and fee automatic calculation when you finish the work. What’s more, we have over 40 quality tests before launching. So far, we have got very positive feedback from European ,South America and Oceania countries. North America is also one of our significant markets. With more products launching, we have confidence we will expand faster.
How is the collaboration with your ProTeam tattoo artists working out for you?
Our products were designed specially for professional tattoo artists who know, love and are always ready for good things. We have cooperated with a team of influential tattoo artists, who offered us feedback frequently after they used our machine. So far we are working great. And with their constructive comments and suggestions, we have confidence to bring more good things to the market.
What’s really unique about Ai-Tenitas?
It’s our innovative concept, fast feedback and high quality control standard. Shenzhen is a magic city that you can bring your ideas into reality within just a few days. We cooperated with the international top product design team and influential artists Proteam. And the all-in-one APP is very powerful for artists or tattoo studios daily management.
How would you define Ai-Tenitas in one word?
Innovation. And here is why:
Do you plan to add other products to your collection?
Yes two types of new machines are under modelling at varied price range to enrich our product line so our artists can have more choices. All the machines under AT brand can be connected and work through our APP.
Do you have any plans to visit any tattoo conventions in the near future?
Yes we do. We are planning to visit the tattoo conventions in Milano and LA and NY tattoo conventions. If any of you have interests on us, please feel free to let me know.
What’s your long term vision for your company?
Bring intelligent systems to tattoo industry and help artists have more fun and enjoy their tattoo creations.
Anything else you would like to say to our readers?
We are a new and open minded. Any new ideas and voices from tattoo artists are warmly welcomed. Our innovation needs your feedback and support! Don’t hesitate to contact us if you have any ideas about our product. For more information, please follow us on Instagram or visit our website at www.aitenitas.com.
